Arne Duncan had suggested rebranding Leave No Child Behind as the real solution to the controversy surrounding it. This started a whimsical campaign on sites like Eduwonk of the Education Sector. Eduwonk ultimately decided to go with the unimaginitive “The Elementary and Secondary Educational Excellence Act.” I think this Seattle Times editorial I found via Alexander Russo had the right idea all along. Just unbrand it and call it what it is: “The Elementary and Secondary Education Act.”