During the last election cycle I kept all the WCCUSD school board election mailers that I received at my address (Kensington 94707). I scanned them and uploaded them.
I wanted to get a more coherent view of all the different story lines inside the mailers. The advantages of preserving a corpus like this are:
- Systematically tracking the PACs that fund the mailers
- Giving a view of what the controlling PACs (candidate and non-candidate) think matters to people in the school board election
- By aggregating the claims made by the successful candidates (Kronenberg, Block, and Cuevas) in the mailers (along with other sources like smartvoter.org), providing a checklist that can be used to evaluate the tenure of the successful candidates
- Acting as a possible check on negative ads by keeping them permanent instead of fly-by-night
- Just being able to study a connected set of mailers for technique
- And, let’s not forget the “partial” list of endorsers
I’ll have more to say about this collection later, but right now I just want to get this index out there.
This is a numbered list of all the PACs that funded the mailers I collected.
|1||California Charter Schools Association Advocates Independent Expenditure Committee FPPC #1339522|
|2||Education Matters FPPC #1372949|
|3||Madeline Kronenberg for School Board 2014 FPPC #1366542|
|4||Mister Phillips for School Board 2014 FPPC #1370423|
|5||Peter Chau for School Board 2014 FPPC #1368237|
|6||Raquel Donoso for School Board 2014 FPPC #1364768
|7||Richmond Working Families for Jobs 2014, in support of Bates for Mayor&Myrick, Ramsey,Powers,Rogers for City Council. Supported by Building Trades Unions with major funding by Moving Forward PAC. FPPC #1372270|
|8||United Teachers of Richmond Political Action Committee FPPC #811678|
Here are the mailers that didn’t include negative statement about others. The PACs are referenced by number from the table above. The third column consists of direct links to specific mailers.
|Donoso||6||"Building Inspired Schools"|
|Phillips||4||"the right combination of experience"|
|Phillips||4||"West County leaders agree"|
|8||"Let's Get It Together to Make Things Better"
Teachers Union Endorsees
|Cuevas||2||"WILL FIGHT TO IMPROVE OUR SCHOOLS"|
|Cuevas||2||"Do you think our schools are good enough?"|
|Block||2||"Imagine what she can do on the West Contra Costa School Board."|
|Block||2||"SHARES HER PRIORITIES FOR OUR SCHOOLS"|
|Block||2||"Putting Students First"|
|Chau||5||"A Local Success Story"|
|Chau||5||"A Home-Grown Success Story"|
|Chau||7||"OPPORTUNITIES TO COME"|
|Kronenberg||3||"The Leader We Trust on the School Board"|
|Kronenberg||7||"Teachers and Parents Support"|
|Kronenberg||3||"Madeline Has Already Done a Lot..."|
Here are the mailers with an attack component.
|1||"MORE OF THE SAME"
|1||"THE CONTRA COSTA TIMES says"|
|Chau||1||"A complete list of PETER CHAU"S qualifications..." / Tumbleweed|
|Kronenberg||1||"Putting construction company donors FIRST"|
|Kronenberg||2||"'I Believe We Have Done a Good Job' Do You Agree?"|
|Charter Schools Association||Kronenberg||3||"Don't believe the billionaire bullies" / Pinnochio|
|Charter Schools Association||Kronenberg||3||"trying to take over our schools" / Fat Cat with Cigar|
|"corporate outsiders"||Kronenberg||3||"Leaders across the county are standing with" / Corporate Boardroom|