Putting Lipstick on a Pig

Arne Duncan had sug­gested re­brand­ing Leave No Child Behind as the real so­lu­tion to the con­tro­versy sur­round­ing it. This started a whim­si­cal cam­paign on sites like Eduwonk of the Education Sector. Eduwonk ul­ti­mately de­cided to go with the unimag­ini­tive “The Elementary and Secondary Educational Excellence Act.” I think this Seattle Times ed­i­to­r­ial I found via Alexander Russo had the right idea all along. Just un­brand it and call it what it is: “The Elementary and Secondary Education Act.”